OUR STORY
Style has always been more than fashion to me, it’s been a way of life.
I grew up in the menswear industry. At just 12 years old, I was already learning the business alongside my father, who helped shape our family’s legacy by operating seven menswear stores throughout New York, including locations in SoHo and Queens. He was among the first to introduce high-quality Italian menswear to the area, building a reputation for craftsmanship, exceptional service, and timeless style.
Watching customers leave with confidence taught me something early: great clothing isn’t just about how you look—it’s about how you feel.
In 2015, I founded ORAN with a simple vision: to bring timeless, European-inspired menswear to modern professionals without the luxury price tag. Every collection is carefully selected with a focus on quality, fit, versatility, and lasting style.
Today, ORAN has grown to three locations, but our philosophy remains unchanged. Whether you’re shopping for your first suit, refreshing your wardrobe, or preparing for one of life’s biggest moments, our goal is to make you look your best while delivering the kind of personalized service that has defined our family for decades.
Welcome to ORAN.
Oran Luft
Founder. ORAN Apparel